Eastern Europe :: Access

Company	Eastern Europe	Switzerland

The fast and secure way to the Eastern European sales and supply market.

In selecting business partners or staff members abroad western companies often rely on accidental contacts. But only because a person speaks well English or German, this does not mean that he or she will represent your interests in an ideal way. A hasty decision can cost you dear.

The business culture in Eastern Europe still differs in many ways from western norms. E.g. personal relations remain crucial. Eastern Europeans want to deal with persons that whom they know not only by phone or e-mail. Building relations of trust serves to make the future foreseeable, in an institutional environment that contains many wholes.

Negociations require cultural sensitivity, in order to correctly interpret the approach of the strategically thinking Eastern Europeans, and to react in an appropriate manner. Be it a large-scale marketing campaign oder simple organisational matters, you always have to take local specificities into account, in order to provide for the right arrangements.